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CSO Insights: 2016 Sales Enablement Optimization Study

Nearly all sales organizations have the same goal for their sales enablement strategies: to increase sales results and productivity. Of course while this is simple to say, it’s not so easy to achieve.

With this in mind, CSO Insights surveyed over 400 business leaders to learn how sales enablement is evolving to meet the needs of sales teams and where it needs to go next. This detailed report is filled with fascinating data on the state of sales enablement today, including:

  • Why shortening ramp-up time (45%) is the top goal of sales enablement programs
  • How a formal sales coaching framework can increase win rates by 28%
  • The reason 69% of companies still fail to achieve the majority of their enablement goals
Get your copy today to learn more about the top sales enablement challenges and trends this year, and how leading companies are getting better in 2016 and beyond.