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Mold Your Channel Organization to Your Channel Program Maturity

Mature channel programs today are more than just extensions of a company’s sales organization. Partner onboarding, certification and communications must run through sales, marketing and more – and B2Bs need to adapt.

This report from Forrester Research details how mature channel programs should be designed with the enablement and support needed to fuel sales, including:

  • Different models of channel program maturity
  • The roles marketing, sales and others should play in each model
  • How to map the strategy that’s right for your company

Get your copy today to start optimizing your channel resources – and help your partner sell more for you.