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The New Marketing ROI: Content Analytics Meets Sales Enablement

Do you know the financial value of your sales content? Most companies don’t; more than half of B2B marketers say they don’t know what content marketing success looks like.

But insight awaits. Sales enablement technology can provide content usage data deep into the sales cycle, and inform what each asset is worth to the bottom line.

You just have to know how to get there.

Get your copy of this whitepaper to see how today’s forward-thinking companies determine the value of their content – so they can move forward with what works and ditch what doesn’t. You’ll find:

  • 4 key questions marketers must answer to begin proving ROI
  • The big black hole in sales engagement analytics
  • The two technology features that must be part of every solution