Unused content is an expensive problem, and B2B marketers can fix it. This whitepaper from Forrester Research explains why content fails to impress buyers and decision makers, and offers tips for how marketing and sales can work together to address this issue. Inside you’ll find:
- Tips for implementing a “sales-first approach” to marketing
- Best practices for enabling sales with easy access to marketing content
- Ideas for measuring content effectiveness and its impact on sales performance
Download your free copy today to learn how your marketing team can empower sales with content that engages prospects and drives revenue.