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The Emerging Role of the Field Sales Coach

Did you know: 3 in 4 leading companies say coaching is the most important role a front-line sales manager plays. Yet many of those same organizations admit coaching isn’t done enough.

That’s one reason why dedicated field sales coaches are becoming a more common function in B2B sales organizations. This new brief from SiriusDecisions delves into the need for effective sales coaches and how they can benefit your entire sales force. It features:

  • Best practices for developing strong sales coaches
  • How to properly structure a sales coach role
  • What competencies and behaviors to look for when hiring

Download your free copy and start enabling your sales managers to reach their maximum coaching potential.