The Sales Management Association recently surveyed more than 200 B2B firms about their sales manager training programs. Among their findings: 71% of new sales managers are promoted from within, underscoring the need for effective sales manager training.
In this SMA report, you'll find ways to optimize your own training investment and see opportunities for the greatest business return. You'll learn:
- The effectiveness of various sales training methods
- The correlation between training investment and sales performance
- The highest-priority improvements for sales manager training