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Sales Training: The Coaching-Measurement Connection

All sales reps go through some form of training, and many also depend on “on-the-job” learning to get them prepared; but results are often suboptimal and hard to measure. This SiriusDecisions brief describes how to use coaching reinforcement to bridge the gap between formal training and those on-the-job realities.

Inside you’ll find:

  • Ideas for how to apply both traditional and unassisted coaching
  • Tips for enabling sales managers to coach and influence rep behavior
  • Tools for increasing the likelihood that the rep will choose the “right” route on their own
  • Options for measuring the impact and effectiveness of sales training and coaching
Download your free copy today to learn how combining training with coaching and measurement helps enhance its overall impact.