Mature channel programs today are more than just extensions of a company’s sales organization. Partner onboarding, certification and communications must run through sales, marketing and more – and B2Bs need to adapt.
This report from Forrester Research details how mature channel programs should be designed with the enablement and support needed to fuel sales, including:
- Different models of channel program maturity
- The roles marketing, sales and others should play in each model
- How to map the strategy that’s right for your company
Get your copy today to start optimizing your channel resources – and help your partner sell more for you.