It’s the age of the customer, and digitally empowered buyers expect salespeople to have the skills and knowledge to deliver REAL value and solve complex problems—not just pitch their product.
Are your reps ready to meet their growing demands?
This report from Forrester Research explains why sales enablement professionals need to focus on developing the competencies of sales reps to meet buyers’ needs, and offers tips for leveraging technology to do so. Inside you’ll find:
- Ideas for creating a more personalized sales training and development program
- Tips for integrating engaging learning activities throughout the sales cycle
- Best practices for reinforcing and measuring new knowledge, skills, and behavior in the field
Download your free copy today to learn how you can transform your sales training and prepare reps for success.