When developing a new product launch strategy, what makes sense for your direct sales force doesn’t always work for your partners in the channel.
This SiriusDecisions brief examines three areas of alignment that must be addressed to ensure channel readiness for new offerings, with details on:
- Training channel reps and identifying required competencies
- Partner communications that raise awareness and adoption
- Aligning product marketing with your channel enablement strategy
Get your copy today for advice to help keep your channel reps ready to sell the moment a new product hits the market.